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 I’m in Asuncion and I’m cold.
For those of you who don’t know Asuncion, it’s the capital of
Paraguay. Paraguay is a small country without all those things that
make Brazil so attractive. Like beach. And samba. And the Amazon. But
to be honest, Paraguay has other strengths.
Like the company I’m visiting here: they make organic cotton and
have created a value chain from farmer to consumer in one country. The
founder lobbied to change the laws in the country so she could start
growing organic cotton. Lives of farmers changed and parts of the
country became free of pesticides. The company started working with
manufacturers to develop clothing. Now they sell in several shops as
well as in their own store in Asuncion. A revolutionairy act of
entrepreneurship and an example for others.
I’m surprised by the cold in this tropical country so my first stop
is a store to buy some pants. If you think organic is always very
expensive you should take a trip to Paraguay, I payed less then $40.
Carrying my loaded shopping bags instantly warms me up.
Not to speak of the matte I drank that night. This strong tea is the
local beverage and everybody has his own thermos filled with matte to
carry around town. I find the most beautiful pieces in a designer shop
where they customize thermos to your taste with colorful leather, bling
bling accessories, or your name embroidered on the front, they even
cater to the trendiest Paraguayan girl.
I’m not cold anymore. I’m starting to like Paraguay, I’ve met some great people and thank god, I’ve found my thermo.
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