‘To do a show is one thing, but to stand there selling your own designs, that’s a completely different story. Because some people just say: ‘Jeez, that’s ugly!’ while I’m the one who’s created it. It’s my baby!’
Words of my friend Edwin who was still brave enough to become the salesperson of his own work. Physically I was in Zurich last weekend, but spiritually I was standing in De Bijenkorf right by his side. It was Dutch Design Week in the Netherlands and the designers from the Red Light Fashion Project were invited to sell their designs in a chic department store. Always doing haute couture and ‘made to order’ dresses, this was the first time in his life Edwin sold his work in this way, and he was pretty nervous about it, although he sold a dress and one of our eco necklaces from Brazil.
During Amsterdam Fashion Week, one of Edwin’s dresses was chosen as ‘Dress of the Week’. ‘My dress is showcased in the window of Maison de Bonneterie right now’, he told me yesterday. ‘That’s cool’, I said to my contact person there, but your store is not a museum, is it? Wouldn’t it be a good idea if I sell something as well? My eco accessories for example?’
Edwin is out there now and I think he’s getting the hang of it.
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