|POLITICS MADE COMMERCIAL|
What do you do when you want to discover the one country that remains a blank spot on the world map? A country we only hear about when it comes to missile launches and captured journalists rescued by Bill Clinton? What happens when you realize that the best way to get access to this country, is to start manufacturing jeans there? But then, how do you navigate the diplomatic back alleys and the lack of infrastructure and knowledge on how to make jeans?
This is the story of three Swedish guys who decided to start a jeans company in North Korea. It all began with an email and ended with their collection of jeans 'Maneuvers in the dark' consisting of the kara for women and the oke for men. Two pairs of straight-cut, dark-washed and unadorned jeans that hide quirky details depicting Noko's narrative. Like the pocket in the shape of the Ryugyong Hotel tower in the country's capital Pyongyang. Or the hidden amulet that you can use as a necklace….
The Korean experience
written by jmcaloon, January 13, 2010
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