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Wheels of change
Friday, 07 November 2008

Wheelsofchange.jpg "So, what are you doing here?" the man invites me to his breakfast table and I sit down with my little bowl of yoghurt-muesli-fruit. Big coincidence that the only other guests in the hotel breakfast lounge are Dutchies too: a group of five huge guys all working for newspapers and car magazines. They`re here for the Formula 1 races that take place in Sao Paulo this week and ping pong names of racers and car labels while I cling on to my mango.

Monday, 27 October 2008

A few days after conquering Säntis, I visit the Sentis shop. The pop-up store showcases the Sentis™ collection, a fusion of young design with traditional textile craft from the Appenzell region where I live. When I came here for the first time, I had no idea this area is world famous for its embroidery. It was my one luxurious night in Hotel Einstein, a former textile factory, that made me realize I had arrived to study fashion in a textile city. In the early 1900’s, more than half of the global embroidery production originated in St. Gallen. Although the industry shrank heavily over the last century, St. Gallen embroideries are still in high demand by the creators of Parisian couture. I’m not surprised when I see the Sentis™ collection: the “brides dress” is an explosion of cultural symbols embroidered in neon colors and the perfect example of ethical chic.


Monday, 20 October 2008

Rain drips into the collar of my sports jacket and instantly chills my sweaty back. I have lost the feeling in my hands, cold as they are from the icy wind that blows around us. Slowly I place my right foot one rock further. But the slippery stones and my heavy backpack make me lose my balance. I reach out to the steel cable that is only half visible through intense fog. The weak air makes me almost stop to breathe. My heart is pounding like it wants to jump out of my body. Am I going to fall off this 2.500 meter high peak? What about my eco fashion ambitions? Or is it better nobody knows since I’m not exactly looking like a fashion victim conquering this giant Swiss mountain?

A day in Paris
Tuesday, 14 October 2008

When I‘m in Paris I can’t help but sing Frank Sinatra’s song all day. While waking up in my Occidente nightwear in which I feel like an Oriental princess. Doing my yoga in Sobosibio harempants and Ethos top. After the shower, I slip into my G=98 intimates which make me feel fabulous all day. In Nu Jeans, Mr. Poulet shirt and Como No boots I grab coffee & croissants in the corner café. After a few hours work from home I change into a skirt and top of Les fees de Bengale, and an Art. 23 jacket. My favorite bag by Balianse plus Ombre Claire and Ikken jewelry provide added ethical femininity to my outfit. Moyi Ekolo shoes allow me to move through town elegantly and comfortably. Even on the velib bike that takes me to my lunch appointment with a Silver Fox on this sunny autumn day.

Saturday, 04 October 2008

WOW, cool jeans, eco?

Did you compensate your flight to Costa Rica?

I’m sorry but meat eating causes poverty, do you have a vegetarian dish maybe?

Great new house. Beautiful floor. Is it bamboo?

I’m sorry I need to catch the last train so can’t party any longer. No, I don`t have a car, I like nature too much.

Happy birthday! This funny smelling bath mousse is 100% organic from an Amazon fruit. Don’t you think that’s amazing?

Grüne grüsse aus Graz
Saturday, 27 September 2008

lederhosen2.jpgWhat does an eco fashionista do in a strange place during a four day CSR conference, with her head full of words, words, words on sustainability? She sneaks out for some fresh air and eco practice on her favorite topic and…………………..actually finds it!

Out There
Wednesday, 17 September 2008
eco-friendly shirt and woman

‘To do a show is one thing, but to stand there selling your own designs, that’s a completely different story. Because some people just say: ‘Jeez, that’s ugly!’ while I’m the one who’s created it. It’s my baby!’

Words of my friend Edwin who was still brave enough to become the salesperson of his own work. Physically I was in Zurich last weekend, but spiritually I was standing in De Bijenkorf right by his side. It was Dutch Design Week in the Netherlands and the designers from the Red Light Fashion Project were invited to sell their designs in a chic department store. Always doing haute couture and ‘made to order’ dresses, this was the first time in his life Edwin sold his work in this way, and he was pretty nervous about it, although he sold a dress and one of our eco necklaces from Brazil.

Freitag und freunde
Tuesday, 09 September 2008

It was a grey and rainy Friday in 1993. Two brothers sat in their flat overlooking Zurich’s highway. Both of them were designers and both of them were in need of a cool and functional bag. Inspired by the colorful trucks passing by on their way to Italy, they created their first messenger bag. Made of old truck tarp, straps from seat belts and bicycle inner tubes. At the time, the brothers had no idea they had just landed a hit. They were just happy that they could now use this strong bag while cycling through Zurich’s harsh weather.

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