For this first issue, we wanted color, bright radiant saturated color like the rich hues of Leila Hafzi’s eveningwear designs, or our pick of punchy pieces that will prove once and for all that eco fashion is anything but dull!

That led us to wax philosophical on why anyone could still see ethic chic as “crusty”, and we made some fascinating discoveries on the history of dyes.

Of course, all this research was very tiring for our deeply superficial minds so we went online shopping at Beklina, where three cool and conscious California chicks have already sorted some of the hottest picks for us.

Finally, as fashion moves up from the street to the runway as fast as it trickles down, we captured our first style profile on the streets of Paris, where a mix of old and new has always been a part of women’s unique allure.

We hope you enjoy this first issue of our magazine. Leave a comment, send us an email or sign up to our newsletter, we can’t wait to hear what you have to say!