Eco Fashion World

Whether it’s the ocean or the sea, the river or the lake, we hope you’re getting ready to hit the water this summer! To get you in the mood we picked out some fantastic eco bikinis, beach bags and sunglasses that we would like to pack in our own suitcase, and also filled a virtual surfer’s bag for the boys!

But don’t get sloppy on style just because it’s hot outside.  See how designer Linda Loudermilk combines luxury and ethics into a winning recipe that has turned her into the go-to green designer to the stars, all that, while educating the public about water conservation, a burning issue all over the world and often harshly felt in the summers of her native California… Learn more about the impact of fashion on our water supply by finding out, just how thirsty is your tshirt? And if you need some last minute shopping before heading out on your vacation, pop by our store of the month Adili, to grab their affordable organic mix and match basics and much more!

Special Adili.com discount to our readers!

Discount - 15% off basket value
Code - ecofashionworld
End date - 10th July 2009-06-25

Now get away from that computer and go play outside, but take some pictures and enter them into our ongoing Street Style Contest when you come back!

Cover: Bikini and Bathing suit by Mociun, photo by Alyson Fox.

“Fierce Heart” are the two words that welcome us on Linda Loudermilk’s website, and indeed, she must have braced herself with courage when she moved her production from Italy to her Los Angeles home base in 2002 and started working with eco fabrics, to create couture fashion before anyone else! Today, Linda Loudermilk is one of the most recognized names in eco fashion and her clothes regularly turn up on celebrities and grace the red carpet. Which doesn’t stop her from continuing to push the envelope and supporting essential causes such as the “Water is a Human Right” project, for which she designed her now famous faucet necklace and “mission gear”.

Water and fashion often strike images of breezy vacations at the beach, swimsuits, delicate sandals, and airy dresses.  Water, though, takes on a very different meaning for those who grow the cotton that clothe our summers. 

With surfers being in such close contact with the blue element, it’s no surprise that several eco fashion labels stem from the surfing culture and that traditional surf brands are starting to green their ways!

If your favorite way to enjoy water is swimming in the sea, we’ve got you covered for the summer, whether you’re in the mood for colorful bursts of African patterns or crave the coolness of white and blue.

Adili means “ethical” and “just” in Swahili.  It’s not just the UK-based online retailer’s name; it also defines their base, their core, the root from which their products and messages grow.  Adili’s product line is a refreshing representation of unique and fashionable pieces, both for the individual and for the home, developed in a sustainable and responsible manner.  Their impressive selection includes a colorful array of merchandise spanning from branded and private label garments for women, men and children to the simple beauty of luxurious bamboo cotton towels and linens.  They also offer a variety of home accessories, unique gifts, and an assortment of books, jewelry, toys and skin care items.  Adili encourages consumers to express their support of the environment without sacrificing style or modern accents through their mantra, which clearly shouts “you can be ethical and glamorous at the same time, it can be done!” Click on "Read More..." To get an exclusive discount!