Eco Fashion World

Amsterdam International Fashion Week (AIFW) and the Dutch Ministry of Agriculture, Nature and Food Quality have joined forces for The Green Fashion Competition: A design contest in token of the International Year of Biodiversity. The competition launch will take place on the 16th of July 2010 during the 13th edition of AIFW. In honour of the competition, Kentroy Yearwood (art director at INTOXICA) will present his new sustainable collection RANGAKU in a specially designed pavilion in the Westerpark (Amsterdam).

How on earth does one run a lifestyle brand that’s ethical and sustainable – that helps save the earth?

Today my wife Nicky and I run our own brand, Millican, a company that produces classic travelling and outdoor bags but also encourages our customers to make conscious choices about sustainability and eco-friendly living. But that’s no easy road, as I hope this article honestly shows.

Future-fashion design platform Not Just a Label will launch an organic t-shirt collection to affirm it's eco sense. Three designers from the NJAL roster were chosen for their sustainable sensibilities to express their style identities using a classic t-shirt as their canvas. Launch date is June 23 and t-shirts retail for £ 55.

London is the place to be with three ethical fashion events this week!

FASH/OFF - June 24 You are warmly invited to FASH/OFF: The June Ethical Fashion Forum Social held in collaboration with MA ‘Fashion and the Environment’ students from the London College of Fashion. With exhibits, hands on activities and networking, come along for this fun, free EFF social on Thursday 24th June from 6.30pm. Get a group of friends together and enter into our FASH/OFF competition. Your challenge will be to create a beautiful garment/outfit from a small collection of unwanted ‘waste’ garments, in just one hour! All equipment will be provided – just bring your team and get creative! Throughout the evening you will be able to view the work of the MA students and take part in practical workshops and discussions. A specialist fashion quiz will conclude the activities focusing on the issues explored throughout the evening. Location: UAL Hub, 272, High Holborn, WC1V 7EY

More and more ethical brands discover the advantages of selling online. If you want to treat yourself, check out the new webshops of some of these favourites!

Last week in Hollywood a casually cool Halle Berry was spotted wearing a LIV GRN eco-friendly t-shirt. The comfy scoop neck tee retails for $48 and is available at Kitson Boutique.