Eco Fashion World

Can we call REUSE Jeans the fountain of youth for denim? Using 80% recycled denim to create their products; REUSE Jeans is uniting the importance of the ecosystem with the importance of finding a great pair of jeans.

New York Fashion Week’s The GreenShows are less than a month away, and sustainable fashion designers on all shores are working diligently to wrap up their latest collections for Spring/Summer 2011 previews. Despite our belief that the chicest eco fashion is seasonally versatile and boldly trend defying, it is exciting to keep a watch out for bright young stars on the schedule for fashion week’s September line up. Auralís Herrero-Lugo is a designer who has the potential of becoming a force on the ethical fashion scene with her classic, silhouetted jumpers and slinky summer dresses. Her collections to date have celebrated urban versatility and cool sustainable style, but behind the scenes she has been stirring up collaborative ways to help preserve and promote the craft traditions of local Puerto Rican artisans as well as Brooklyn-based eco-friendly textile printing.

Jamie Lim was going about her life, studied economics in undergrad, and was working full time at an investment management company when she stopped and thought to herself, “I don’t think anything about the way we currently live makes sense any more.” She went over this topic in her mind and mulled over aspects of the food we eat, the cars we drive, the amount of things that are thrown away and the daunting statistics related to poverty and hunger.

Misericordia: Manos, Espíritu y Corazón, was created by Aurelyen and Mathieu Reumaux in 2002. In Spanish, Misericordia means “heart of mercy” and Manos, Espíritu y Corazón translates to “hands, spirit and heart” – representative of the ingredients that make this company extraordinary.

As the green revolution continues, we search for an established standard to look to, a rule of thumb to measure against, a blue print for green standards. GreenBlue, a nonprofit institute founded in 2002 by William McDonough and Michael Braungart, is currently working to establish those standards, armed with industry specific research and information. The organization is staffed by scientists, engineers, design professionals and business strategists who ask: How can we design, prototype and realize better products and systems?

BODY POLITIC

At the helm of the sustainable shopping in Vancouver, body politic boutique will bring together the elite of the eco movement the night of August 25th from 6:30-9:00 at 208 E 12 Ave. to celebrate the inaugural Eco Fashion Week in Canada, re-launch of Granville Online (heir to Granville Magazine), and the new Aveda Institute of Vancouver. Ten percent of proceeds for the night of shopping will help support the David Suzuki Foundation .