Eco Fashion World

FYE (For Your Earth) is an eco-friendly sneaker brand launched in 2009 that is setting fashion trends while demonstrating respect for the environment and mankind. The result of several years of careful planning to fulfill a dream of delivering ethical yet fashionable sneakers, FYE shoes are gaining popularity for more than just their good looks.

Different styles of denim just keep revolving back into fashion. Students for the last four decades have known that a few good pairs of jeans are more durable than their lecturer’s latest theorem. Meanwhile, the style of jeans you rummaged out of your aunt’s closet for a ‘1980’s denim party’ last month might just prance down the catwalk again next season.

Sighs of relief across the globe – for many of us, summer is here! For those of you who spent months tucked away in your homes shielded by sweaters and blankets, get ready for shorter hemlines, sun-kissed skin, bright colors and sexy swimwear.

MAGDALENA SCHAFFIN

  As Fashion Week Berlin approaches 7 - 10 July, there is no doubt that the era of sustainability has infiltrated every corner of the world. Green is the future of fashion and here are some events surrounding Fashion Week Berlin that you may want to clear your calendar for:

The little black dress recently experienced a sustainable make over ala Eliza Starbuck’s ‘Little Black Dress’ (LBD) for Bright Young Things. The premiere edition of this timeless fashion staple was launched two weeks ago at Maryam Nassir Zadeh in NYC, and Bright Young Things were on hand to demonstrate their creative interpretations of a garment that already has quite an impressive track record. The cool black dress at the heart of Bright Young Things was conceived in 2009 by independent fashion designer Eliza Starbuck when she teamed up with Sheena Matheiken, founder and fashion plate for the 365-day challenge called The Uniform Project. This now legendary fashion experiment involved wearing one dress every day for an entire year in order to raise charitable funds as well as highlight the potential for maximizing on a single garment via creative accessorizing and the clever use of fashion finds buried or forgotten in one’s closet.

As a marathon runner, fashion lover and eco-citizen, Loic Pollet dreamed of creating a new breed of sporstwear brand that was stylish, ecological and brimming with technical features. He decided to launch Sébola and sketched out the brand in his head whilst running one day: endorphins working overtime! Sébola immediately won an award when Loic launched it during the Ethical Fashion Show 2008 and this gave the brand a headstart.