Eco Fashion World

GERONIMO COLLECTION

Coachella kicked off the summer music festival season and we now have four months of sticky and sweet musical nights to look forward to.

If you admire the style of indie ladies like Jenny Lewis of Rilo Kiley your first stop should the newly launched Geronimo Collection designed by the band’s longtime stylist Jenny Reyes. This music enthusiast spent years touring the country and creating one-of-a-kind stage costumes for the band by reworking vintage garments found in second hand stores throughout the country. We loved the balance of vintage and edgy style and asked Jenny to tell us more about how her collection is produced, here is her answer: “All the fabrics and buttons used for the whole collection is vintage dead stock. All pieces are limited edition, since I only have a limited supply of the fabrics. I decided to use vintage dead stock mainly because I liked the idea of my clothing line being eco friendly and not leaving any hardships on other generations to provide for themselves. The collection is locally produced in Los Angeles and I have no plans of outsourcing to China or anywhere else for that matter.” What’s not to love!

And Jenny is not the only one on this path, the quintessential rock chick has always been an up-cycling maven and therefore quite naturally green. While browsing some Coachella “street style” shots on Style.com we noticed that most of the ladies snapped were basically wearing some combination of vintage, American Apparel and some high street finds. A few standouts: the stunning girl in the yellow sarong “from her hometown in Rwanda” is the essence of effortless style, the girl in a vintage white shirt, shorts and boots who shows us how second hand doesn’t have to be over the top, and finally, nothing says summer cute like mixing a floral vintage dress with chunky bracelets from Australian eco jeweler Dinosaur Designs!

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