Eco Fashion World

Deux FM Eliza

With another round of fashion weeks on the autumn calendar, there is no doubt that global style makers and fashionistas everywhere will soon be on the hunt for the latest trends and fresh young faces of the season’s runway. Fashion-forward finds are also to be found in the smartly-curated shops and online boutiques of today’s eco entrepreneurs and retailers. Enter Kerry Macmullin of Green is Black, a Toronto-based online boutique featuring luxurious and trend-defying collections. Green is Black is redefining the landscape of Canada’s fashion scene and beyond with original, eco-ethical-fair trade clothing and accessories that set the standard for how to dress sustainably while also treading lightly and creatively.

If you have been scanning the horizon for a chic new eco fashion label that few other shops might carry, consider perusing Green is Black’s diverse offerings, highlighting both Canadian and international labels. With sustainable style solutions available for both men and women, their stellar design roster includes ever-green pieces from Angelrox, Del Forte Denim, Deux FM, Ecoist, Edun, Grace & Cello, Kate Organics, Nixxi, OÖM Ethikwear, Paper People Clothing, Preloved, and Thieves - to name a few. Owner Kerry Macmullin makes a point of featuring a least 80% Canadian designers in her online boutique, and consequently local support and adoration for these labels has been growing steadily. With several Toronto and Canadian design schools now offering courses in sustainable design and fashion, it seems as if the next generation of designers is set to remake fashion history in Canada and elsewhere.

Thieves Collection

Add to this great style round up the fact that Green is Black has a zero footprint mission and also aims to liberate today’s shoppers from ‘the burlap cliché’, and it is no surprise that their following is totally devoted and fashion-informed. Where else can you spy a recycled denim string eco bikini, a candy wrapper diva clutch, a biodegradable hand-painted gourd bracelet, and eco-luxe carpenter pants for the guys- all in one go? Even more fashion-forward is their incredibly versatile Eliza jersey dress made in Canada (sweatshop free) by Deux FM. It's the 'green is black solution' for just about any eco chic event on your calendar. With style ideas like this cross-pollinating across the Internet, there is no doubt that the pickings for eco wardrobes are only getting stronger and fresher.

Green is Black is an environmental leader in their community and an outspoken advocate for ethical practices and fair-trade initiatives. They also take great care in carefully considering every designer label who comes up for consideration. Each design piece that they carry is intended to be one that the shopper seamlessly integrates into his or her wardrobe, and/or uses as an accent piece to tell a unique story. Green is Black does not shy away from plus sizes, and also stands out as a retailer digging deep to find unique sustainable fashion brands for men. As eco fashion moves forward this upcoming season, it is great to have sources like Green as Black putting an emphasis on both the aesthetic appeal of their garments as well as the green quotient of their design and manufacturing. They also make it easier for virtual shoppers by offering gift cards of $25 - $500 for friends and family who might be just starting off on the eco fashion path. It is encouraging to know that there are stunning eco options for dressing these days besides the little black dress of yore and the staple heels of the past.

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