Eco Fashion World

To celebrate their 5-year anniversary, sustainable labelling pioneers, MADE-BY have joined forces with EDUN LIVE to launch a limited edition range of sustainable printed T-shirts. These will be available exclusively at Ascension during February.

The ESTETHICA exhibition, now in its seventh year at London Fashion Week, has evolved to become the epicentre of London's ethical fashion industry. The success of this initiative – which is the strongest of its kind – is evident in its rapid growth. From its first season of 13 designers, 9 new labels joined for SS10, making ESTETHICA a collective of 28 designers. This is a British Fashion Council’s (BFC) eco-sustainable initiative sponsored by MONSOON. At the press day on November 11th the BFC announced the winners of a programme to develop eco fashion businesses as part of its ethical fashion initiative, ESTETHICA. Six designer businesses have been selected to receive 1-on-1 expert support from one of three industry mentors: Brand Consultants Susanne Tide-Frater, Yasmin Sewell and Buying Consultant Bev Malik. The designers selected are Ada Zanditon, Christopher Raeburn, Goodone, Minna, Nina Dolcetti and The North Circular.

Inspired by the Winter Olympics, we would like to highlight some great eco sportswear! Sportswear these days may be a triumph in biodynamic engendering and baffling terminology but where eco credentials are concerned the industry has a long way to go. Thankfully however there’s no need to contemplate a life of jogging barefoot as strong brands do exist that combine high quality functional design with environmentalism, affordability and style. So as the trim silhouettes of the Olympic athletes inspire us to resurrect our near abandoned exercise regimes, the time has come to green up our kit.

The Ethical Fashion Forum has started their Ethical Fashion Socials last September with local meetings around the world. This month’s London event will take place at the Junky Styling shop on Dray Walk and the topic is retail. Questions addressed will be: What's selling and why? What are consumers looking for? How interested are they in the ethics behind what they buy?

With Fashion Weeks going on full swing from NY to London and the Olympic Games to follow, it’s easy to get lost, to make it easy on you, here is our recap of this week’s best in eco fashion!

The word home, in our minds, is typically synonymous with the words comfort and safety. What better place to start in transitioning to a more sustainable lifestyle? You don’t have to install solar panels and go off-grid to save money, protect the earth and be healthier. There are many small ways to collectively make a big difference every day.

Last week we reported about the confusion around sustainable fashion jargon that FT editor Vanessa Friedman brought up. It seems that Made-By has taken direct action with distributing the Jargon Buster, a fashion calendar with a word defined for each month of 2010. The MADE-BY ‘Jargon Buster’ explains and defines commonly used terms such as ‘green’, ‘sustainable’, and ‘natural’ in simple, easy to understand language.