Eco Fashion World

Using celebrity power to make good things happen is not a new concept. A face that is already in the spotlight, a name that is well-known worldwide, a person that people respect and admire – when some one who fits that description speaks, people listen.

We were delivered to this amazing planet without care instructions to guide us. Fortunately, the green movement has opened our eyes to the need for reevaluation, change, and a more definitive accountability system when it comes to protecting and nurturing our environment.

Last week, during Germany’s Fashion week, an article on GMO in organic cotton in the German Financial Times has caused enormous controversy. The article, printed under the banner headline of Label Scandal, claims that German retailers sold India sourced certified organic textiles “knowing that there were traces of GMO cotton in them.” A wide number of retailers and NGOs have cried foul, alleging that they have been misquoted and that the assertions in the article are unfounded, exaggerated or unsubstantiated. Organic Exchange has immediately distributed a press release giving explanations for the case of GMO in organic cotton.

What do you cover yours with? Daisy Green Magazine invites you to the launch of the world’s first in-depth ethical boob survey. The Big Green Boob Survey will give women the chance to share thoughts about their best assets and how they want to dress them. When the results are in, Daisygreen will make the ‘best ever’ ethical bra, fairly made from eco-friendly fabric.

Both stylish and practical, headbands are back in as a fashion accessory. While initially associated with workout videos and jazzercise o f the ‘80s, wide and embellished headbands have made a comeback as sleek, fashionable items set to complement nearly any outfit. And of course, as mainstream stores and designers began carrying and creating these heady designs, we clamored for them to be made with ethical materials. As one of the easier go-green processes, many designers have opted to use eco-felt and wool, recycled candy wrappers, and recycled poly for these designs.

Gotham Gets Green, a new green technology event held at New York City’s Empire Hotel Rooftop on January 13, was where “top brands in the outdoor industry join forces in NYC to discuss green trends, their green products and how global climate change is affecting the industry as a whole.” Ethical outdoor clothing and accessories brands, including The North Face, San Francisco-based Rickshaw Bags, and Polartec clothing among others, were all in attendance to discuss green trends in the outdoor industry and learn how global climate change is affecting the industry.

When you walk through a shopping street in your hometown, how do you know which brands are greener than others? Surf to Rank a Brand to see how transparent, green and fair they are. High-end designer brands such as Hugo Boss, Gucci and Prada are lagging behind. Large, more medium range retailers show a more positive trend and Hennes & Mauritz and Zara are leading here. Among the top ranked brands are Marks & Spencer, Puma and Timberland.