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Monday, 14 July 2008

Word on the street (ok, on our favorite green gossip site…) is that Sheryl Crow is soon to launch her eco fashion line that will consist primarily of casual denim. Normally, celebrity fashion lines are a huge pet peeve of ours: bland, mass produced, disposable clothes that only serve to make the already superwealthy celebrity richer and more visible…not much to like. Now Sheryl Crow has already proven her involvement in environmental causes so we are hoping this will be a way of bringing more eco consciousness into the limelight while providing truly flattering sustainable and ethical clothes, because let’s face it, we’re always on the lookout for that perfect pair!

Friday, 11 July 2008

Innocent chitchat, summer 2008:

"What are you doing this summer?"

"Oh, not much, I’m going to use my staycation to do some upcycling and sort out my closet for the next swishing party."

Of course, before the advent of this new vocab, you might have said “Nothing, I’m too broke to go on vacation or shop, I’m just going to patch up some old things and see if I can exchange them at the charity shop”. But these days, with style.com running a story on glamorous staycationers like supermodel Karen Elson (who, by the way, is using the time to plot the imminent opening of her vintage shop: Mars and Venus), home is the hippest place to be. And while you’re there, why not take advantage of that to do some cleaning up?

Thursday, 10 July 2008

DIY-STYLE-PARTY.jpg Grab your friends and join the DIYStyle crew for a fab day in Chicago at the DIYStyle "Design It Yourself " Style Party!

On Thursday, July 10th, from noon 'til 8pm, be ready for a day of hands-on fun! Create your own DIY fashions. Work in the design labs and stitch stations set up with everything you need to make your own goods. Sew up a whole drawer full of panties from the new DIYStyle Design It Yourself Pattern from McCall's, bring a pair of denim jeans and give them the "distressed look", perform t-shirt surgery, and make an Eco-Friendly Tote Bag for all your shopping finds. At the end of the day you’ll be able to take home all the goodies you've made (and with a little luck some great prizes) in your own Eco-Friendly Tote Bag.

Wednesday, 09 July 2008

Did you know that Germany is second only to the USA as the largest organic market in the world? And just as the USA’s most innovative and influential tradeshow, Designers and Agents, is leading the way for the greening of the fashion industry in North America so is Premium, the visionary German trade platform, for Europe.

The spring/summer 2009 show that will take place from July 18th to 20th ‘08 in Berlin will feature around 50 sustainable brands in its dedicated “Green Area." The buyers who decide what ends up on the shelves of your favorite boutiques will get up close and personal with green goods such as ethical organic jeans from Kuyichi, eco luxe fashions from Fin, sexy vegan pumps from Beyond Skin, and many many more! For those who wish to further their learning, organizations such as Made-By will be on hand to inform and educate.

Wednesday, 09 July 2008

I don’t know about you, but we at EFW noticed a while ago that nothing in our wardrobe really worked well with disposable, ripping, overflowing plastic bags. It might be a whole other set of motivations that led the Chinese government to declare a country-wide ban on giving away these crusty carriers for free, but ban they have and so far the results are probing: in a country that used up to 3 billion plastic bags per day, supermarkets are now seeking a decline in use from 50 to 90%!

Tuesday, 08 July 2008

So you fancy yourself the next Kate Moss (minus the fur coats)? Or maybe the green Rachel Zoe, stylist to the eco stars? It’s time to put your pictures where your mouth is!

BBC’s hot to trot online ethical fashion magazine THREAD launches the UK’s first ethical fashion style search, a competition to find the country’s chicest eco fashionistas.

Monday, 07 July 2008

No wonder the UK is one of the leaders in terms of ethical fashion, the budding designers get an early start on sustainability with several competitions to showcase their talents.

Yesterday the winners of the UKSkills’ Fashion Design – Ethic 2008 award, strutted their stuff in London’s respectable Fashion and Textile Museum , in an event hosted by Beyond Green director Joanna Yarrow.

Friday, 04 July 2008

Application for the RE:Fashion awards are now open! The closing date is midnight on August 20th. Apply online at www.refashionawards.org.

Thursday, 03 July 2008

Chopper Couture recently launched its Fall 2008 collection: “Rock-on Eco Celebs!”, celebrating the famous women who make conscious choices in style! Tapping into the fashion for tattoo printed apparel (just type “Madonna Ed Hardy” into a Google Images search and you’ll see what we mean) Chopper Couture is taking things to the next level by using eco friendly bamboo and tencel fibers and producing all its garments ethically in Canada.

Tuesday, 01 July 2008

This weekend, hipsters rocked the Glastonbury music festival in their finest vintage and other eco fashions. Alistair Guy and John-Gabriel Harrison did an amazing story for Style.com, here are our favorite picks!

Monday, 30 June 2008

So you’ve booked your eco getaway, packed your organic home-made cosmetics, and you’ve even found the perfect beach cover-up to protect your skin from the rays in pure hippie chic. Now you’re looking at your trusted black carry-on that faithfully travels with you on all your business trips and somehow, it seems to break the mood…plus it would be nice to have a carrier that doubles as a beach bag when you’re there.

First Eco Fashion Store in Brazil Opens
Thursday, 26 June 2008

EDEN 2.jpgThe very first eco fashion store in Brazil just opened its doors! The store carries new Brazilian eco brand Eden and is located in São Paulo’s trendiest neighborhood, Vila Magalena.

The plush design interior is furnished with sleek furniture crafted from scrap-wood and clothes are displayed on bamboo hangers produced by Bamcrus, a company that runs sustainability projects with poor communities in the Amapa region of Brazil.

ReThink ReCycle ReNovate
Thursday, 26 June 2008

RIO-FASHION-4.jpgCarioca’s can be sure to welcome a sustainable summer with Rio Fashion Week’s theme of “ReThink ReCycle & ReNovate”. The event’s host, Sebrae, came up with the slogan, surfing on the wave of the eco trend that continues to spread in the industry. Alberto Bruno of Sebrae comments: “Rio is, after Sao Paulo, the second fashion capital of Brazil and we need to show that we think about more then glamour. Our January edition saw a focus on social brands that are being produced in poor communities. In this edition we shine a light on the environmental side”. Sebrae took a stand in their VIP area, which was decorated as a library of sustainable materials and design objects. With participants such as Habto, Fibra Design and Osklen and his Instituto E, they managed to gather the crème-de-la-crème of Brazilian sustainable fashion and design. National newspaper O Dia hoped on the eco train with their variant of ‘This is Not a Plastic Bag’ that was given out to the press.

The ReThink theme was a good warm up for the city that will host the Ethical Fashion Show South America, in June 2009.

ModaFusion Launches New Collection
Saturday, 14 June 2008

models3.jpg Gorgeous models in bamboo designs, local sewers behind their machines and international journalists wearing paper folded hats to protect against a burning sun. These were the main features of ModaFusion's fashion show in a slum in Rio de Janeiro. With a view on the local garbage dump, ModaFusion launched her second Couture Ethique collection. The collection was designed by French-Canadian designer Bianca Kuttickattu and inspired on Brazilian fauna. Together with local designers, Bianca had translated traditional techniques such as embroidery, fuxico and silk painting into high fashion pieces. A remarkable characteristic throughout the collection were the 'church windows' that gave a modern look to the collection. All items were made of sustainable materials such as PET, organic cotton, cruel-free silk and bamboo.

Tuesday, 10 June 2008

Is that…Lindsay Lohan in second hand clothes? Yes, don’t get your glasses fixed just yet! Lindsay has signed on to be the face of this year’s big Visa Swap event in London.

Call My Agent!
Written by Aaron Handford - Saturday, 07 June 2008

So you’d probably heard about Future Fashion LA back in March, the glamorous eco-friendly event of LA Fashion Week held at the mayor’s residence and hosted by Earth Pledge and Designers&Agents. But these Agents aren’t in it just for the glitz, this past weekend, D&A were at it again for their Holiday tradeshow.

Founded in 1997 by fashion showroom veterans and visionaries Barbara Kramer and Ed Mandelbaum , Designers&Agents has become one of the most influential tradeshows in the business running 12 times a year in Los Angeles, New York and Tokyo and known for premiering up-and-coming designers with a fresh vision. And for its latest editions, D&A has been increasingly greening its ranks. The initiative started last year with an eco-capsule and has since expanded into a full fledged Green Room including discussion forums, sustainable fabric installations, a library of educational materials, and of course eco-fabulous designers! In order to promote the work of these sustainable style innovators, D&A has been waving the participation fee for designers showing collections that are at least 25% sustainable.

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