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EDWIN OUDSHOORN LAUNCHES ECO ACCESSORIES COLLECTION
Sunday, 20 July 2008
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What happens when you introduce a Dutch fashion designer to the amazing materials and talented people of Brazil? What happens if these people create fashion items that combine the strength of two countries and cultures? Horizons expand, mutual inspiration boosts creativity and a learning experience enriches lives.

Last Friday the Old Church in the Amsterdam red light district saw the launch of Edwin Oudshoorn’s first eco accessories collection. Each piece was designed by Edwin Oudshoorn and created in cooperation with designers and small producers in Rio de Janeiro.

 
NASTY OR NICE
Thursday, 17 July 2008
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Who says you have to choose? Certainly not Sophia Amoruso, the founder of brand new online vintage shop Nasty Gal! Although always on trend, her selection of mint condition finds has something for all your different moods.

A sparkly mermaid colored mini dress with Balenciaga-ish shoulders will make you shine all night, but the next morning you can play it polished and poised in a white flowing number, unless you just need to hide from the day in an uber-stylish cape and one of the many cool shades in the eyewear collection…

 
ART AND ECO FASHION AT AMSTERDAM FASHION WEEK
Thursday, 17 July 2008
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Amsterdam Fashion Week kicks off tomorrow night! The Dutch sure know their sustainable style and we’ve compiled a list of not-to-miss events…as well as a couple of shops where you might find the perfect outfit to attend them:

 
SUSSEX STYLE
Wednesday, 16 July 2008
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If you’re looking for a fun family outing this Sunday (July 20, 2008) join the ethic girls of Sussex for the Fair Trade Fashion Show at the EcoFair in Horsham.

The three eco entrepreneurs organizing the event will each bring their particular flair and experience to the event, showcasing some of the UK’s finest ethical designers and shops.

 
ECO DESIGN ON PROJECT RUNWAY SEASON 5
Wednesday, 16 July 2008
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We gotta give it to Project Runway for forcing their contestants to be creative with unlikely materials, last season saw them making dresses out of supplies found in the Hershey store, not so sustainable in itself, but it goes to show that you really can create stylish garments with just about anything.

This 5th season of the successful show, premiering tonight on Bravo , looks like it’s going to have some real green cred. First of all, one of the contestants, Oregonian Leanne Marshall, already designs her own eco-conscious line Leanimal . Although not 100% sustainable yet, the designs incorporate such textiles as hemp, bamboo and organic cottons. Marshall’s style is inspired by her favorite designers, Rodarte and Martin Margiela, with sophisticated embellishments and layered asymmetrical construction, but also an awareness of the body and movement inherited from her ballet background.

 
CALL MY AGENT
Tuesday, 15 July 2008
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This is how it goes down behind the scenes: before the clothes get to your hot little hands, they go through a long chain of production and distribution, one of the last links being the fashion markets or tradeshows. As far as these go, few are as influential and respected as Designers&Agents: founded 10 years ago by visionaries Barbara Kramer and Ed Mandelbaum, acclaimed for their keen talent-spotting and inventive staging, the platform is now present in each of the five US markets in both New York and Los Angeles.

 
IN HER PANTS
Monday, 14 July 2008
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Word on the street (ok, on our favorite green gossip site…) is that Sheryl Crow is soon to launch her eco fashion line that will consist primarily of casual denim. Normally, celebrity fashion lines are a huge pet peeve of ours: bland, mass produced, disposable clothes that only serve to make the already superwealthy celebrity richer and more visible…not much to like. Now Sheryl Crow has already proven her involvement in environmental causes so we are hoping this will be a way of bringing more eco consciousness into the limelight while providing truly flattering sustainable and ethical clothes, because let’s face it, we’re always on the lookout for that perfect pair!

 
VOCABULARY UPDATE
Friday, 11 July 2008
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Innocent chitchat, summer 2008:

"What are you doing this summer?"

"Oh, not much, I’m going to use my staycation to do some upcycling and sort out my closet for the next swishing party."

Of course, before the advent of this new vocab, you might have said “Nothing, I’m too broke to go on vacation or shop, I’m just going to patch up some old things and see if I can exchange them at the charity shop”. But these days, with style.com running a story on glamorous staycationers like supermodel Karen Elson (who, by the way, is using the time to plot the imminent opening of her vintage shop: Mars and Venus), home is the hippest place to be. And while you’re there, why not take advantage of that to do some cleaning up?

 
TODAY IN CHICAGO: DIY STYLE PARTY
Thursday, 10 July 2008

DIY-STYLE-PARTY.jpg Grab your friends and join the DIYStyle crew for a fab day in Chicago at the DIYStyle "Design It Yourself " Style Party!

On Thursday, July 10th, from noon 'til 8pm, be ready for a day of hands-on fun! Create your own DIY fashions. Work in the design labs and stitch stations set up with everything you need to make your own goods. Sew up a whole drawer full of panties from the new DIYStyle Design It Yourself Pattern from McCall's, bring a pair of denim jeans and give them the "distressed look", perform t-shirt surgery, and make an Eco-Friendly Tote Bag for all your shopping finds. At the end of the day you’ll be able to take home all the goodies you've made (and with a little luck some great prizes) in your own Eco-Friendly Tote Bag.

 
BUSINESS IN BERLIN
Wednesday, 09 July 2008
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Did you know that Germany is second only to the USA as the largest organic market in the world? And just as the USA’s most innovative and influential tradeshow, Designers and Agents, is leading the way for the greening of the fashion industry in North America so is Premium, the visionary German trade platform, for Europe.

The spring/summer 2009 show that will take place from July 18th to 20th ‘08 in Berlin will feature around 50 sustainable brands in its dedicated “Green Area." The buyers who decide what ends up on the shelves of your favorite boutiques will get up close and personal with green goods such as ethical organic jeans from Kuyichi, eco luxe fashions from Fin, sexy vegan pumps from Beyond Skin, and many many more! For those who wish to further their learning, organizations such as Made-By will be on hand to inform and educate.

 
PLASTIC IS PASSÉ
Wednesday, 09 July 2008
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I don’t know about you, but we at EFW noticed a while ago that nothing in our wardrobe really worked well with disposable, ripping, overflowing plastic bags. It might be a whole other set of motivations that led the Chinese government to declare a country-wide ban on giving away these crusty carriers for free, but ban they have and so far the results are probing: in a country that used up to 3 billion plastic bags per day, supermarkets are now seeking a decline in use from 50 to 90%!

 
FASHION IDOL
Tuesday, 08 July 2008
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So you fancy yourself the next Kate Moss (minus the fur coats)? Or maybe the green Rachel Zoe, stylist to the eco stars? It’s time to put your pictures where your mouth is!

BBC’s hot to trot online ethical fashion magazine THREAD launches the UK’s first ethical fashion style search, a competition to find the country’s chicest eco fashionistas.

 
NEW FASHION AT THE MUSEUM
Monday, 07 July 2008
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No wonder the UK is one of the leaders in terms of ethical fashion, the budding designers get an early start on sustainability with several competitions to showcase their talents.

Yesterday the winners of the UKSkills’ Fashion Design – Ethic 2008 award, strutted their stuff in London’s respectable Fashion and Textile Museum , in an event hosted by Beyond Green director Joanna Yarrow.

 
AND THE WINNER IS
Friday, 04 July 2008
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Application for the RE:Fashion awards are now open! The closing date is midnight on August 20th. Apply online at www.refashionawards.org.

 
TATTOO AND BAMBOO, A RECIPE FOR CELEBRITY!
Thursday, 03 July 2008
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Chopper Couture recently launched its Fall 2008 collection: “Rock-on Eco Celebs!”, celebrating the famous women who make conscious choices in style! Tapping into the fashion for tattoo printed apparel (just type “Madonna Ed Hardy” into a Google Images search and you’ll see what we mean) Chopper Couture is taking things to the next level by using eco friendly bamboo and tencel fibers and producing all its garments ethically in Canada.

 
ROCK YOUR VINTAGE!
Tuesday, 01 July 2008
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This weekend, hipsters rocked the Glastonbury music festival in their finest vintage and other eco fashions. Alistair Guy and John-Gabriel Harrison did an amazing story for Style.com, here are our favorite picks!

 
HAVE BAG, WILL TRAVEL
Monday, 30 June 2008
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So you’ve booked your eco getaway, packed your organic home-made cosmetics, and you’ve even found the perfect beach cover-up to protect your skin from the rays in pure hippie chic. Now you’re looking at your trusted black carry-on that faithfully travels with you on all your business trips and somehow, it seems to break the mood…plus it would be nice to have a carrier that doubles as a beach bag when you’re there.

 
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