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EFW News
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Ethical Luxury by Hemyca




I have been following London-based luxury womenswear label, Hemyca since 2010 when I saw them at Ecoluxe during LFW, which I helped to launch. Their stand was mobbed and Harrods came to visit them, which is unheard of for a brand just starting. There was definitely some wanderlust. I fell in love with their detailing and cuts and I ordered my very, very long coat.  Three years on and my coat needs a bit of attention on the hem but it still turns heads and having seen their SS14 collection, which I believe is their best yet, I return for a visit...

Little Blue Shed UNITE NECKLACES Giveaway



 EFW GUIDE Member, Little Blue Shed has partnered with us to give away two of their gorgeous Unite Necklaces!


Modavanti Acquires Ethical Ocean



EFW Guide Member and leading sustainable fashion online retailer, Modavanti.com, has acquired Ethical Ocean, an online marketplace for ethical products and services.


Redefining Success: Woodzee Sunglasses



Tom Patton was living in Chico, California (known as the City of Trees) and needed a new pair of sunglasses. He heard a story about a kid who started an eyewear company and made it big after appearing on a reality show, and this inspired him. A month prior, Tom had watched someone craft an accessory from wood. These thoughts, combined with a concern for impact on the planet, meshed in Tom’s mind and from this, Woodzee was born. 

Unisex, Sportswear, Sustainable: Muttonhead




A ‘counter-movement’ to fast-fashion, a unisex clothing line designed with fair trade practices, high-quality sustainable fabrics, and functionality in mind…sounds out of reach but in fact, its not. Muttonhead has been bringing all of these qualities and more to the sustainable fashion scene since 2009 and continues to expand their product offering each season. Created in Canada, Muttonhead exceeds expectations. 


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