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Brand Profile: U Love Green |
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The Essentials
The U Love Green brand has developed a new kind of ladies underwear with
an environmental perspective. A collection allying style and comfort
supported by organic cotton fabric. U Love Green fashion is based on
clean and simple lines creating its elegant and discreet charm.
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Brand Profile: Curlee Bikini |
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The Essentials
CurleeBikini is a fashion enterprise favoring the environment
specializing in made-to-order swimwear. CurleeBikini has refined their
methods to create Mother Nature Mindful products; the atmosphere in
which they create, their fabrics, and their creative operations all stem
from the mission to embody a mindfulness throughout the entire design
process.
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Balmaseda: Design with a Higher Purpose |
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Alternative and original methods regarding the use of materials, exquisite handcraft work, and organic aesthetic inspired by the allure of nature's unevenness, reflects some of the remarkable characteristics presented by Balmaseda's capsule collections. This young brand, led by the super talented and spirited designer Zaida Adriana Goveo Balmaseda presents a very mature identity, aligning the boundaries between fashion and arts while designing commercial multi-function garments with strong appeal to the fashion lovers looking for sophistication combined with a contemporary statement.
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Organic Luxury from the Andes Mountains |
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Andes Made is about excellence. Working with farmers and artisans in Bolivia, Andes Made creates luxurious accessories in alpaca and llama wool that express the excellence of the farms, the yarn and the workmanship. The excellence of Andes Made incorporates the highest commitment to organic and fair trade production, seeking to produce its luxury items with respect to the environment and the communities manufacturing the products.
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MINT at Modefabriek: Enlarging and Enduring Forward Fashion in Benelux |
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While the fashion weeks are primarily for the main trend setters and eagerly awaited by a wide range of fashion followers, the trade shows on the other hand have their own definitive importance within the fashion market, determining what the consumers will have available in stores throughout the year. For this reason, a closer look into how these shows are incorporating sustainable fashion can bring us a reasonably precise overview of how much sustainable fashion is actually being accessed by the consumers.
In recent years some specialized shows such as The Ethical Fashion Show in Berlin and Paris have strengthened their reach, becoming essential trade sites for a fast growing network of ethical retailers and brands. The Netherlands, a country well known for its sustainability mind-set and for its intense efforts in providing greener solutions to the fashion industry, would naturally not disappoint in offering an outstanding meeting point for labels and stockists to combine their will towards ethical practices. This place is MINT, an ethical fashion platform within Modefabriek, the most important trade show of the Benelux.
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