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We can think of no better way to celebrate the momentum and spirit of the past year in eco fashion than by highlighting the sculpturally innovative work of London-based designer, Ada Zanditon. The stand out London College of Fashion graduate is all about originality when it comes to fusing imaginative narrative themes with sustainable materials and fabrication methods. With stints working for Alexander McQueen and Gareth Pugh neatly tucked in her back pocket, Zanditon is cutting an impressive path though the field of ethical fashion and eco couture. Inspired while a design student by fashion maverick, Katherine Hamnett, it’s exciting to see the bold directions that this up-and-coming star has taken with her ethical collections and novel design concepts.



Step off the beaten track of safe black by choosing these stylish
pieces with a dash of art-deco design.


Be the shining star at your New Year's Party in glam gold and
bling-bling silver!


Indulge yourself in a rich variety of violet, rouge and magenta. For
an alternative looking X-mas dinner table!



A simple black outfit turns into a celebration hit with these funky accessories!


Classic black & whites with festive accents give you a smooth party look.


Raise a toast to yourself and contemplate how far ethical fashion has come when you discover online boutique Eco Citizen. This store is about feeling good about your choices and finding purpose in the whims of fashion. Never has there been such an array to choose from, and the options just keep getting better—as evidenced by their high-end offerings. The front page’s lively display of tinted photos showcasing real eco citizens wearing the boutique’s ethical fashions pops with the excitement of genuine enthusiasm for the clothes and what they represent.

The Office Issue, November 2008

A pencil skirt, a tailored jacket, a crisp white shirt, nothing says grown up sophistication like a sharp suit. After breaking the myths that eco clothing is drab with our Color Issue and that nothing sustainable comes out of China with our China Issue, EFW is now out to prove that ethical designers do it better in the boardroom.

As we are realizing the devastating effects of an un-sustainable economy, ethical business and transparency will hopefully become the new norm. And in looking for alternative solutions we can do worst than learn from the trail blazing experiences of green designers. We sat down with one such innovator to get the inside scoop: Izzy Lane’s Isobel Davies is the creative force that’s bringing British suits back to their roots. If wool and tweed is not your thing, we’ve found many more sensational picks worthy of today’s working girls from Oslo to LA. By popular demand, we’ve also introduced some of our favorite pieces for all you fashionably green men. Of course, you can shop these items in many of the great stores featured in our guide, but don’t miss London e-boutique Devidoll, where you will find your office ensemble with a good dose of individuality…just because you wear sheep’s wool does not mean you want to follow the flock!

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