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EFW News
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Power Dressing at Devidoll
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The British are coming? Fortunately, Brits have already arrived when it comes to sustainable shopping. London has emerged as a real hub of the eco fashion world, and DeviDoll is a quintessential ethical online boutique capturing the eclecticism and intelligence of the London fashion scene.

 
Working Girl
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Whether your sartorial model is a traditionally polished Kim Novak in Vertigo or a sexy and edgy Sharon Stone in Basic Instinct, there’s an eco designer out there who’s got just what you need. From tweed to tencel, from hemp to bamboo meet the creators that have got your back covered in the business jungle!

 
New Man
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Men, we’ve heeded your call, ask and you shall receive! Organic cotton shirts, machine washable suits, elegant vegan accessories, hemp suits? We found them all for you, now all you have to do is take your pick!

 
Useless-Design by Ma Ke

USELESS-THUMBNAIL.jpg Amidst the controversy and the clichés, one can sometimes forget that China is also a country with a rich ancestral spiritual tradition. A tradition that can sometimes resurface in the most surprising places, like in the work of one of China’s most successful designers: Ma Ke. Following her intuition of creating simple organic designs using sustainable fabrics and hand made artisan production, Ma Ke has fashioned two unique collections. Launched in 1996, Exception de Mixmind is a line of sophisticated minimalist daywear distributed in 58 namesake stores and corners throughout China. Ma Ke’s latest endeavour Wu Yong (Useless) was invited to launch at Paris Fashion Week in 2007 and has since been accumulating accolades from the design and art communities. Ma Ke was awarded the title of ‘Best Asian Fashion Designer’ at the 2007 Elle Style Awards. In 2008 she was invited to show her work at London’s prestigious Victoria&Albert Museum and at Paris Haute Couture Week. She is also the subject of the film “Useless” by Jia Zhang-Ke, a poetic documentary contrasting the artful creation of Ma Ke’s collection with the lives of China’s garment factory workers. We caught up with Ma Ke in an online interview.

 
China Catches the Flame

CHINA-PULSE.jpg The Olympics, Free Tibet, environmental pollution and an economic growth of 10% per year: China is full of contradictions. But when it comes to ethical production, China surprises us with some exciting developments.

First up is the April launch of the Sustainable Fashion Business Forum (SFBF); eleven Hong Kong clothing manufacturers have teamed up with the Clothing Industry Training Authority (CITA) to share information and devise new ways to make the trade more environmentally friendly. The group supplies big brands such as Marks & Spencer, Gap and H&M and has several essential items on the agenda. One of them is to set up a carbon accounting standard in collaboration with WWF Hong Kong.

 
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