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Brand Profile: Uchit
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Uchit is a lifestyle brand offering fine handcrafted home furnishings, linens & accessories made with sustainable yarns and low impact or plant based dyes. Their designs are modern yet timeless with clean lines and a lasting appeal. All products are handcrafted by their fair trade partners, women artisans at handloom cooperatives in India, whose ancestral craft and techniques help produce their heirloom quality products. In the process, highly skilled women artisans from marginalized communities can flourish while keeping the dwindling age-old tradition of handloom weaving alive.

 
GENERATION GENEROUS*
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Generation Generous* has elected to use consumer power and a fashion accessory as tools of positive influence towards the goal of helping people and the environment. British born founder Natasha Marie Athanasiadou is the young entrepreneur behind this inspiring venture. 

 

 
Hellenic Ethical Eco-friendly Lab
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There is a «lab» located in Athens, Greece where experiments are conducted with colors, and playful designs are created for people who love to explore their limits in style. Hellenic Ethical Eco-Friendly Lab (HEEL) focuses on respect for nature and natural resources. One of their core vehicles for development is teamwork. They believe that together we can do more. I had the pleasure of speaking to the HEEL team, to get to know them better. 

 

 
Inspiring Conversation with Athena Bentila of MuMu organic
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MuMu organic is an ethical brand committed to ethical style and fashion. Due to the place where the brand was established, art, nature and the cobalt-colored waters of the Aegean Sea are the main source of inspiration for the collections. Let’s take a mental journey to the Cyclades Islands to learn the story of this brand as I take you through my conversation with Athena Bentila, the CEO and Designer of MuMu organic.

 

 
VINTAGE ROCKS!
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Before we relegate our disparaged clothing to the back of the closet or the landfill, what one may see as trash, may actually be a vintage treasure.  After all, vintage is enjoying a comeback. Second hand stores are booming, red carpets present designer archives, and independent designers are reimagining the old into something new.   Vintage is cool, economical and ecological.  Even *sotto voce* "mom jeans" are reappearing on the fashion scene, so with a deep breath, perhaps we should take a second look at the clothing that usually elicits an involuntary shudder.   Hmmm.  Dare we venture into a more sensitive realm and take another look at......the bathing suit? 
 

 
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