If it seems like a natural fit, you are absolutely right! The perfect balance of ecological initiatives and high fashion, Eco Fashion Week Vancouver’s Presenting Sponsor AVEDA keeps a cutting edge style that is all their own.

It’s essential to have the hair and makeup look of the season; it completes the outfit. To make sure of this, AVEDA’s artistic team will be backstage at Eco Fashion Week ready to add the finishing touches that bring the show to life as they send spring/summer 2011 beauty trends down the runway. AVEDA’s goal is to compliment the garments but also give the audience a glimpse further into the designer’s inspiration for their collection. AVEDA may be derived from botanically-based ingredients, but this isn’t your mama’s beauty product from her flower child days. AVEDA represents a new wave of stylish naturalists, proven by the many AVEDA Institutes popping up across Canada - the latest being here in Vancouver. It can even be said AVEDA is reviving the 60’s YouthQuake movement, that is spirited, youthful and now all about our planet!

Supermodel, environmentalist, and glowing mom, Gisele Bündchen is piercing the surface of another green endeavor. The Goodwill Ambassador for the Environment for Eco Fashion Week Vancouver is adding Co-director of a water bottle design project to her long list of planet-saving projects. Eco Fashion Week Vancouver and SIGG Canada are joining forces with Gisele on the launch of an exclusive bottle that will be handed out at the opening to Eco Fashion Week Vancouver this September. With Bündchen’s all natural skincare line, Sejaa and eco friendly sandals, Ipanema already under her top model belt, Gisele has taken on this project to help endorse Eco Fashion Week’s ‘plastic bottle-free’ event.

KAYU SUNGLASSES

Jamie Lim’s Kayu eyewear made from bamboo has been selected from over 500 entries as one of six finalists in The Earth Awards 2010.

Judged by some of the world’s leading creative thinkers, The Earth Awards identifies viable ideas in areas of fashion, architecture and consumer products which represent a real contribution for an improvement of life, and marries those ideas with investors. The objective of Earth Awards is to give the winning designer the means to enter the worldwide consumer marketplace.

Located on Manchester’s King Street in Britain’s northern quarter, Kuyichi, the Dutch fashion denim brand famed for its sustainable sartorial streetwear hopes to widen its appeal and convert shoppers to its environmental ethos.

SAMANTHA PLEET

After a summer of white-hot eco fashion news, September ushers in a golden line up of fashion week events and designer showcases. The official kick off to these festivities is definitely The GreenShows Eco Fashion Week, on September 12-14 at the Metropolitan Pavilion, in NYC's Chelsea Arts District. As the premiere green offshoot of NYFW's Lincoln Center's events, The GreenShows will feature a diverse line up of eco fashion designer collections to celebrate.