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EFW News
Keep up to date with our latest news from around the world
Modavanti Launches Sustainable Cosmetics and Beauty Vertical



Modavanti.com, a long time member of the EFW family is a destination site for socially conscious fashionistas to find clothing that fits their values without compromising on style, now carries over 100 sustainable fashion brands. Just recently, Modavanti has launched a sustainable cosmetics and beauty vertical as it furthers its mission of becoming the premiere destination for the socially conscious consumer. With this new launch, Modavanti now has 18 cosmetic launch partners.   

Brand Profile: Remember Me Green



With a passion for fashion and as an advocate for “recycle, reuse,” Jillian – the daughter of a man whose company designs, fabricates, installs, and maintains signs in the New York area – began to wonder what happens to all the billboards once they are taken down. Since they feature so many unforgettable, innovative colors and images, she thought, couldn’t they be used creatively in some other way?

EveryOne Personal Care Line for Men

In the past, we wrote about EveryOne hand soaps, which come in an array of wonderful natural fragrances. There is no way to choose just one (you would be missing out). Just recently we discovered that EveryOne, the brand from Small World Trading Company which offers healthy, natural and organic personal care products for everyone and every body in the family, has several products geared specifically towards men. With Father’s Day coming up, we jumped on the opportunity to test these out for eco-Dads across the globe.  


Naturally Colored Organic Cotton



One of the main difficulties sustainable fashion designers encounter is in gaining access to 100% organic fabrics. So, when I heard the company Organic Cotton Colours - FOX FIBRE has decided to make it easier for fashion designers to have access to these types of materials, I did not hesitate to visit Santi Mallorquí, the new CEO of Organic Cotton Colours in Santa Cristina d'Aro (Girona, Catalunya), so he could tell me about the company's recent decision in greater detail.

Greenpeace Fashion Detox Manifesto Campaign



The ‘Fashion Detox Manifesto’ was started by Greenpeace back in 2011. The campaign came into fruition after a year long investigation, which the organization culminated into their ‘Dirty Laundry: Unraveling the Corporate Connections to Toxic Water Pollution in China ’ report. This report brings attention to hidden links between textile manufacturing facilities in China that emit hazardous chemicals into the water, and international brands like Adidas and Nike. Those two popular brands were the first to be challenged by Greenpeace to sign their detox manifesto and urge their suppliers to eliminate all toxic, persistent and hormone-disrupting chemicals from their products and production processes. It’s estimated that 17-20% of the world’s industrial water pollution comes from the dyeing and treatment of textiles.

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