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Hellenic Ethical Eco-friendly Lab
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There is a «lab» located in Athens, Greece where experiments are conducted with colors, and playful designs are created for people who love to explore their limits in style. Hellenic Ethical Eco-Friendly Lab (HEEL) focuses on respect for nature and natural resources. One of their core vehicles for development is teamwork. They believe that together we can do more. I had the pleasure of speaking to the HEEL team, to get to know them better. 

 

 
Inspiring Conversation with Athena Bentila of MuMu organic
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MuMu organic is an ethical brand committed to ethical style and fashion. Due to the place where the brand was established, art, nature and the cobalt-colored waters of the Aegean Sea are the main source of inspiration for the collections. Let’s take a mental journey to the Cyclades Islands to learn the story of this brand as I take you through my conversation with Athena Bentila, the CEO and Designer of MuMu organic.

 

 
VINTAGE ROCKS!
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Before we relegate our disparaged clothing to the back of the closet or the landfill, what one may see as trash, may actually be a vintage treasure.  After all, vintage is enjoying a comeback. Second hand stores are booming, red carpets present designer archives, and independent designers are reimagining the old into something new.   Vintage is cool, economical and ecological.  Even *sotto voce* "mom jeans" are reappearing on the fashion scene, so with a deep breath, perhaps we should take a second look at the clothing that usually elicits an involuntary shudder.   Hmmm.  Dare we venture into a more sensitive realm and take another look at......the bathing suit? 
 

 
Paris Meets Woodstock in Singlestream
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Last year, two eco clothing designers with distinct aesthetics, Kathryn Hilderbrand of Green Line by K and Aiste of Devinto, met and instantly connected on the topic of fashion industry practices and how they felt they wanted to be part of a different side of fashion. During conversations, they decided to collaborate on a small capsule collection…each would design 3 pieces, staying true to the natural vision of their individual brands, while showing that a mix and match of the pieces created, could be cohesive in a chameleon-like way, allowing wearers to transform with each combination. The collection was fittingly named Singlestream. 

 

 

 
Responsible Fashion: Integrating Ethics and Aesthetics in the Value Chain
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The book “The Responsible Fashion Company” (Greenleaf Publishing, 2014) has been written for students, researchers, managers, professionals, and, of course, for LOHAS consumers, with the intention of raising awareness and providing information on how to manage eco-sustainability in fashion. 

 
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