Green is definitely the buzz-word at every fashion week and when it comes to showcasing new talent, London is the place to be. The British Fashion Council founded Estethica, sponsored by Monsoon, five years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. This was my fourth season covering Estethica in a row so I was already acquainted with the majority of the designers presenting this season. There's no doubt that Estethica has evolved to become the hub of London's ethical fashion industry. The success of this initiative, internationally the strongest of its kind, is evident in its rapid growth from its first season of 13 designers to over 20 for AW11's Estethica collective.