The British Fashion Council founded ESTETHICA, sponsored by Monsoon, over four years ago to showcase the growing movement of cutting edge designers committed to working sustainably. ESTETHICA, now in its ninth season has evolved to become the hub of London's ethical fashion industry. The success of this initiative, the internationally strongest of its kind, is evident in its rapid growth from its first season of 13 designers to 37 designers in this season’s ESTETHICA collective.