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Written by Julie Elver - Friday, 02 October 2009

Pamela Andersen, Heather Mills and Emma Watson are all part of a new trend. The new black is no longer just wearing green apparel, but launching your own organic fashion line.

Back in 2005, some of the first stars to launch an eco fashion line were Bono and his wife Ali Hewson when they revealed their fair-trade brand Edun. Since then, even more celebrity eco clothes have appeared on the runways. Today you can buy eco jeans designed by Sheryl Crow, vegan shoes by Natalie Portman, and recycled t-shirts and gear from the rock band Radiohead.

Heather Mills and former Mrs. Paul McCartney–released her line of recycled and remodelled women’s and men’s wear pieces in late August. According to her website, Mills’ mission is to turn garbage into couture: “Society throws away over a million tons of clothing and textiles into the rubbish bins annually. Many of these items could be resold or remade into something new and exciting.”

When creating her sustainable fashion line, actress and former Baywatch babe Pamela Anderson stayed true to her past: the beach. Anderson teamed up with designer Richie Rich to launch an animal-friendly, organic beachwear line called AMuse --pictures during New Zealand’s Fashion Week on September 25th. The line consists of bathing suits, hoodies, casual dresses, as well as t-shirts featuring images of both Anderson and Rich.

But the hottest news in green paparazzi fashion has to be Burberry model and Harry Potter star, Emma Watson, who has paired up with People Tree to create a teen eco fashion line. The young actress has been hired as a creative adviser and will be partaking in designing dresses, t-shirts, sweaters and more under the label “Love From Emma.” Of the new line, set to debut in February 2010, Watson said: “I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.”

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written by Chris, October 08, 2009

Green fashion is a fraud, it is not helping the environment:


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