|H&M Aims to be a Leader in Sustainability|
|Written by Kerstin Tschernigg - Thursday, 01 August 2013|
H&M, a brand of wearable, witty, affordable colorful clothing that has taken over the world with at least one piece inside everyone’s closet, has been taking on the second round of its sustainable line, the H&M Conscious Collection.
Seven ambitious commitments on sustainability were defined by H&M in order to keep up with a global standard of ethical responsibility: provide fashion for conscious customers, choose and reward responsible partners, be ethical, be climate smart, reduce, reuse, recycle, use natural resources responsibly as well as strengthen communities.
As a result of their intitiatives, H&M states that 450 million litres of water have been saved in denim production, 74% of management positions are filled with females and 3.2 million garments have been donated to charities while more than half a million quality tests are being undertaken each year.
The company also plays a very active role in the Sustainable Apparel Coalition and the Global Compact. In a 2012 interview, H&M’s CEO Karl-Johan Persson stated: “I want to see H&M continue to be successful and create jobs and growth all over the world for many years to come. I want H&M to be seen as a leader in terms of innovation, sustainability and, of course, great fashion.”
Beautiful, affordable and easy-to-wear clothing for a variety of people in various shapes and sizes – H&M is one of the great leaders to show to refute the common misconception that sustainable products are always expensive. Persson has also acknowledged that he sees a lot of innovative smaller sustainable fashion brands on the market and says, “I think this is a great development. At H&M, we can help lift such innovations to a larger scale. Together this will hopefully lead to a more sustainable fashion future.”
In reference to company goals and what he imagines and hopes for the future, the CEO added, “making clothes will have minimal impacts on waters and that consumers all over the world can easily build their personal style with sustainable fashion. And that H&M has played its part on this journey.”
Kerstin Tschernigg is an international journalist and Metaphysician, specialising in mind-body-soul awareness and international news reporting with a human interest angle. Supportive of eco fashion and passionate about organic lifestyle products, Kerstin feels strongly about the protection of our planet and living a holistic life. She is the initiator of her private charity project One Word Changes, which stands for gender and race equality, mind and spirit education, and community-based sustainable development in Africa.
written by Audrey, August 08, 2013
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