Eco Fashion World

In case you didn’t know yet, Karl Lagerfeld twitters! And love him or hate him, if you’re curious about fashion, you’re bound to be curious about Karl.

But it’s Karl’s latest twitter that gave us pause: “Guilty feelings about clothes are totally unnecessary. A lot of people earn their living by making clothes, so you should never feel bad.” We agree that you shouldn’t feel guilty for shopping at conventional fashion brands when you find something that you truly love. At a People Tree press conference this past Fair Trade Fortnight, founder Safia Minney was asked by several journalists if the solution to consume fashion ethically was to actively boycott high street/conventional brands, her answer was a firm “no”! Although punctual boycotts can have a positive effect – like the Nike boycott in the 90’s, which brought the issue of sweatshops into the public eye – in 2000 already 26.5 million people globally were working in fashion, most of these workers are located in some of the least developed countries of the world, where employment opportunities in the garment industry are the first step out of extreme poverty. You can find out much more about the impacts of the big business of fashion from The Ethical Fashion Forum!

So if not out of guilt, then why buy ethical, green, organic, eco fashion? Because it’s one of the easiest ways to encourage significant positive change worldwide and locally. Because true fashion visionaries, like the Designers we interview in our magazine, can simultaneously create stunning fashion while breaking new ground in the conception of fabrics and pioneering new design techniques and philosophies. 

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