Eco Fashion World

Future-fashion design platform Not Just a Label will launch an organic t-shirt collection to affirm it's eco sense. Three designers from the NJAL roster were chosen for their sustainable sensibilities to express their style identities using a classic t-shirt as their canvas. Launch date is June 23 and t-shirts retail for £ 55.

Aoi Kotshuiroi, a Japanese Londoner selling gothic jewelled accessories weaved together with human hair, has used NJAL's sheep logo to create the poetic 'Nowhere' tank. German designer Patrick Mohr's 'The Black and White' t-shirt filters in his signature street simplicity through a monochrome print on a loose-fitting shape. While the Danish design duo Spon Diogo utlised industrial zen with a balanced graphic print for their 'Yin and Yang' t-shirt.

The pieces are all 'handmade, organic, fair-trade cotton tees, free from synthetic chemicals including an embroidered label detailing their background and choice of design'. NJAL's collection hopes to bring a strong aesthetic to challenge perspectives of dull feel-good fashion and is a directional injection to our eco-fashion-world. T-shirts are delivered for free in a biodegradable display box and in custom sustainable packaging designed by UPS.

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