|SPEEDO COLLABORATES WITH FROM SOMEWHERE|
|Written by Magaly Fuentes - Wednesday, 22 September 2010|
A preview of a thrilling new alliance between swimwear brand Speedo and sustainable fashion label, From Somewhere, was just recently revealed at Estethica, the British Fashion Council’s ethical fashion area at London Fashion Week.
The ‘From Somewhere with Speedo’ collaboration represents a series of creativity-infused projects commissioned by Speedo through which unsold stock and surplus pieces from the Speedo LZR Racer suit (discontinued in January 2010 for racers due to revisions announced by FINA, swimming’s governing body) will be used to fabricate new styles. The limited edition capsule collection that is still in development includes a statement dress constructed purely of Speedo LZR Racer suits which will be auctioned for charity.
Owned by designer Orsola de Castro and husband Filippo Ricci, From Somewhere rethinks the fashion industry’s waste and turns luxury textile ‘left-overs’ from proofs, swatches, production off-cuts and end of rolls into beautiful clothing.
As part of a wider project to explore new ways of utilizing excess stock and a more responsible solution than sending the obsolete product to landfills, Speedo opted to write a new chapter in the history of the Speedo LZR Racer suit by providing the suits to a series of artistic and creative groups and institutions to use in a series of collaborative projects, ensuring that the suit will continue to make waves despite no longer being used in competitive swimming.
David Robinson, President of Speedo International, said: “The Speedo LZR Racer suit has been a design icon in the sport of swimming since its launch in 2008. During its time in the pool, swimmers wearing it have broken 91 world records and achieved outstanding results. The Speedo collaboration with From Somewhere now allows the LZR Racer to be a design icon outside of the pool. As a company which places great importance on sustainability, we are thrilled to announce the collaboration with From Somewhere. Innovative projects such as this are the perfect way to responsibly dispose of the surplus stocks of the suit while extending the legacy of the Speedo LZR Racer beyond the pool and onto the catwalk. I look forward to seeing the rest of the range early next year.”
Filippo Ricci and Orsola de Castro, said: “From Somewhere is incredibly excited about collaborating with Speedo, as the high-tech fabrics allow for our creativity to run wild. The collection is design led and directional as well as having a considerable environmental impact. We look forward to digging deeper both into our creative resources and into Speedo’s excess stock!”The full ‘From Somewhere with Speedo’ collection will be revealed early 2011. A percentage of sales from the collection will go to charity.
|< Prev||Next >|
Green Hosting by MyGreenHosting.com