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Written by Sandra CastaƱeda Elena - Thursday, 27 November 2008

I had never heard any of the ‘conscious’ designers and fashion entrepreneurs talk about sex before I met Peter. Mr. Ingwersen, as they might have called him at the European headquarters of Levi’s in Brussels when he was chief a few years ago, decided he wanted to make Corporate Social Responsibility sexy so he founded NOIR. And he made it! Then, he decided he wanted to have his own certified organic cotton and help farmers in Uganda have a better life, and founded Illuminati II. Peter was the key speaker at the second Sustainability & Style session at IED Moda Lab Madrid last Friday and I could see students totally spell-bounded from the very first opening slide. Not because he talked about sex and how we choose our outfits to be desirable, but because he made us laugh, reflect and clearly understand why and how he set up NOIR – his edgy fashion brand which, by the way, is also fairly produced and environmentally conscious. Hot and meaningful fashion. Thanks Peter!

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