Eco Fashion World

The Essentials

Bhalo is a fair trade design label that aims to create desirable fashion whilst empowering disadvantaged people, especially women, allowing them to work their way out of poverty.

Bhalo is a partnership between Shimul Minhas Uddin from Bangladesh and Jess Priemus from Australia. They began working together in a sewing center for disadvantaged women in an NGO in Dhaka, and decided to start their own label that not only gave opportunities, but also appealed to an international market.



Bhalo opposes human exploitation and feel everyone should be given the right to fair employment terms, and given a decent price for their work.



Ethic-Chic


Bhalo’s cotton is hand loomed and hand embroidered by women in rural Bangladesh, not only giving them much needed employment and training, but providing them with simple things that we take for granted –education and childcare for their children, basic healthcare, and most of all, dignity.

Bhalo’s producers in Bangladesh are members of IFAT and the brand is currently awaiting official Fair Trade Certification. They work closely with producers to help reduce the footprint required to create Bhalo garments.



Find & Flaunt!

Bhalo designs are available through their online store, as well as through Australian retailers Pigeonhole, The Royal Order of Nothing, Monk House Design and Ramona Tienda. In the U.S., the brand is available at retailer ReForm School Rules.