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ADILI-THE GREEN WAVE
Written by Magaly Fuentes - Friday, 26 June 2009
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Special Adili.com discount to our readers!

Discount - 15% off basket value
Code - ecofashionworld
End date - 10th July 2009-06-25

Adili means “ethical” and “just” in Swahili.  It’s not just the UK-based online retailer’s name; it also defines their base, their core, the root from which their products and messages grow.  Adili’s product line is a refreshing representation of unique and fashionable pieces, both for the individual and for the home, developed in a sustainable and responsible manner.  Their impressive selection includes a colorful array of merchandise spanning from branded and private label garments for women, men and children to the simple beauty of luxurious bamboo cotton towels and linens.  They also offer a variety of home accessories, unique gifts, and an assortment of books, jewelry, toys and skin care items.  Adili encourages consumers to express their support of the environment without sacrificing style or modern accents through their mantra, which clearly shouts “you can be ethical and glamorous at the same time, it can be done!”

The online store has partnered up with a vast collection of over 80 like-minded brands from all over the world including Green People, Green Baby, La Jewellery, Terra Plana, Eco-Boudoir, The Alchemist and Namaste, just to name a few.  The fabrics used include organic textiles, recycled fibers and alternative fibers offered in unique prints and fashion forward cuts and styles.  The partnerships they have forged with the brands they carry continue to strengthen and provide support for their ever-growing business as well as increase the volume on their soundboard in full, unwavering support of ethical fashion.

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Adili.com features a super user-friendly site, which provides the consumer with no fuss navigation, shopping and plenty of educational eco-friendly facts.  Adili doesn’t stop at supporting the environment by spreading the benefits of eco-chic, they aim full speed at promoting the idea of living a completely green life and encourage everyone in the world to take a look at what they can modify in their lives to move toward the same goal.  They recognize that it is not a transition that can always be made quickly and easily and admit they are still working toward achieving the fully green lifestyle themselves.  At the same time, they pride themselves in their commitment to continue with their research and education and in turn pass the lessons learned on to the masses.       

The Adili team exudes forward thinking and demonstrates ingenuity not only through the styles they offer, their efforts to promote and provide sustainable fashions, and their passion to educate others, but also by contributing to charitable organizations and engaging in communication with people from other countries to further fuel the movement with their support.

The “Green Movement” has made huge strides and now stretches to all parts of the globe incorporating virtually every industry.  The fashion industry is no exception and continues to be heavily influenced by the movement as many people involved in the fashion world continue to strive for the creation of beauty without causing further damage to our planet.  Adili rides the “green wave” of education, ethics and responsibility on a journey toward a better future; a future where people are living a more aware and healthy life and our home, Mother Earth, is being nurtured by her inhabitants. 

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