RANI JONES

Those of you who have been reading our magazine since the very beginning, might have noticed: Fashion Conscience is probably the one web shop we have referred to the most in our Favorite Things section. Of course we have good reasons for ranking it in our Top 5 of most beloved eco fashion stores. First of all, Fashion-conscience.com is the UK's leading online eco boutique focusing on the season's trends and edits the best pieces with an eco edge. The website offers the cream of the crop in ethical design with labels like Noir, Camilla Norrback and Amana. Second, the sharp look of the site makes it an attractive environment to do some credit card waiving. Selecting your new buys is made easy by the various categories. Are you an animal lover? Shop by vegan. Are you a big Fin-fan? Shop by designer. And for those of you who need to save, “shop by sale” is always a good way to go eco.

HOVEY LEE

What's more, Fashion-conscience is founded by Lianne Ludlow, a former fashion and celebrity editor for UK glossies, whose second nature is scouting the latest trends. She now applies her skills as an expert style hunter to the growing eco fashion field, for which we are truly grateful. It’s no surprise the site is loved by fashion editors, stylists and in-the-know eco celebrities. Lianne's latest picks include Bibico and lace artist Minna whose Tanya top is featured in the current UK issue of Cosmopolitan. Another new favorite is the London duo Rani Jones with their edgy-sharp first collection. Designers Rani Patel and Lucy Jones give new flavor to the perception of eco fashion by using eco-leather combined with SKAL certified fabrics. Their geometrical structured pieces adorned with chunky zippers make us think space age mixed with a Twiggy look in a 21st century version. On top of that we're pretty much dying to get our fingers stuck into one of those amazing art deco rings by Hovey Lee.

AMANA

Seeing all these stunning eco must haves, we're not surprised that Fashion-Conscience was selected as a shop of the month by Marie-Claire in 2008. Furthermore, ELLE has honored it as one of Elleuk.com's top secret online fashion shopping sites, along some of the world's finest online style sites such as net-a-porter.com and APC online. According to ELLE, the brands stocked on Fashion-conscience 'are so covetable that it's easy to forget that it's style with a conscience.

To make everything Fashion-Conscience features available to ecofashionistas from around the globe, Lianne and her team offer worldwide shipping. And the good news is that with such a weak GBP, buying and shipping from the UK is cheaper than ever! Leaves us to mention the ongoing Fairtrade Fortnight, which might inspire you to shop some new fair-trade items such as this Amana May Jacket as your first spring buy.

AS A SPECIAL OFFER TO OUR READERS, FASHION-CONSCIENCE HAS MADE A SPECIAL COUPON AVAILABLE! USE ECO15 AND YOU WILL RECEIVE 15% OFF YOUR PURCHASE AT FASHION-CONSCIENCE!

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