Eco Fashion World

Making the world a more beautiful place is the main goal of Nimli, a veritable green superstore. The secret to Nimli’s success is its broad-based appeal, satisfying devoted greenistas and ethical fashion neophytes alike. The shop makes it easy to find all manner of products that nourish and preserve the Earth.

Founded in 2003 by Rajat Arora, Nimli is based in New York City and offers a truly vast array of wares and finery. Nimli’s sweeping range was born from Arora’s vision to help consumers adopt a sustainable lifestyle. The store favors variety and inclusiveness, featuring well-known brands like Ecoskin and smaller labels side by side. The everything under the sun approach works out well for the shopper and Nimli’s straightforward Earth-friendly mission makes savvy shopping a cinch.

The store not only provides details on each item’s origins, but also a glossary on sustainable terms to inform shoppers. From the start, Nimli combined the earthy appeal of a planet-conscious co-op with the sleek look of a fashion emporium, including a lookbook, zine, and blog.

All items are shipped directly from the designers, thus lowering the carbon footprint. With an eye to the health of the planet, Nimli also purchases Green Tags in an effort to be carbon neutral

The Azuri Reversible Pashmina Shawl is an internet sensation for good reason; the smartly priced shawl is available in over one hundred colors for coordinating with any outfit. Other globally minded scores include Grecian and Romanesque dresses from Beau Soleil, such as the Capture Dress. Future worldwide blockbusters like Ecoganik’s summer elegant Finale Dress, sailor pants from FIN, a Lara Miller sleek raspberry tunic , and a smart/sexy vest from The Battalion.

Sole solutions abound - wedge peep toes from Olsen Haus, rock&roll jellies from Anglomania+Melissa , and Neuaura golden sandals are amongst our favorites. Find your iconic swimsuit from Kelly B.. Finish off your wardrobe with the Ashley Watson Junco bag and a Three Strand Gold Necklace from M Designs.

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