| PLANET NIMLI |
| Written by Helen Willard | |
| Tuesday, 14 April 2009 | |
Making the world a more beautiful place is the main goal of Nimli, a veritable green superstore. The secret to Nimli’s success is its broad-based appeal, satisfying devoted greenistas and ethical fashion neophytes alike. The shop makes it easy to find all manner of products that nourish and preserve the Earth. Founded in 2003 by Rajat Arora, Nimli is based in New York City and offers a truly vast array of wares and finery. Nimli’s sweeping range was born from Arora’s vision to help consumers adopt a sustainable lifestyle. The store favors variety and inclusiveness, featuring well-known brands like Ecoskin and smaller labels side by side. The everything under the sun approach works out well for the shopper and Nimli’s straightforward Earth-friendly mission makes savvy shopping a cinch.
All items are shipped directly from the designers, thus lowering the carbon footprint. With an eye to the health of the planet, Nimli also purchases Green Tags in an effort to be carbon neutral
Sole solutions abound - wedge peep toes from Olsen Haus, rock&roll jellies from Anglomania+Melissa , and Neuaura golden sandals are amongst our favorites. Find your iconic swimsuit from Kelly B.. Finish off your wardrobe with the Ashley Watson Junco bag and a Three Strand Gold Necklace from M Designs.
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| Environmental Conservation
A way of dealing with nature that includes the preservation, maintenance, sustainable use and the restoration and rehabilitation of the natural environment. Environmental conservation aims to provide the greatest benefit for the current generation while maintaining the potential to meet the needs of future generations.
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