Eco Fashion World

The British are coming? Fortunately, Brits have already arrived when it comes to sustainable shopping. London has emerged as a real hub of the eco fashion world, and DeviDoll is a quintessential ethical online boutique capturing the eclecticism and intelligence of the London fashion scene.

DeviDoll solves the shopper’s dilemma of how to dress professionally and sustainably while maintaining individual style. Founder Sindhu Venkatanarayanan sought to fill a shopping void for the ethically minded working woman who wants to wear her bamboo in the boardroom. She has acquitted herself well since then. Oslo-based eco luxe brand FIN provides cigarette trousers, black trench coats, and slinky pencil skirts fit for a Hitchcock heroine. And DeviDoll exclusive AOI designer Tatsuki Takino repurposes kimonos to make seriously dashing blazers and shirtdresses that are office appropriate and certified unique. Finally, don’t miss the boutique’s latest addition, British brand Anatomy who hits all the right notes with tailored pantsuits and office ready dresses.

“Curate your consumption” is the credo, and the boutique’s focus is on interpreting fashion through the lens of sustainability. The well thought out selection offers enough to satisfy both on trend fashionistas and stylish classicists seeking investment pieces.

Featuring designers from all over the globe, DeviDoll presents everything luxe and eco-friendly—from cashlama wool blankets and silk robes for cozy days at home, to champagne chic ensembles, with many stops in between.

Finally, DeviDoll offers a description of how each designer clears the ethical hurdle, thus providing the background check savvy shoppers demand. This attention to detail, UK exclusive featured brands, and commitment to selecting the best of what is out there gives this on-line shop a real boutique feel.

Brands include ecobiquitous staples like Stewart + Brown , Del Forte denim, LA’s Deborah Lindquist , Kelly B . and shoes from Beyond Skin; and rarer finds like the aforementioned AOI, engaging prints from Mociun , French accessories from La Vie Devant Soie , Aoki Jeans , and convertible dresses by designer Lara Miller .

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