Eco Fashion World

Sometime ago we reported on Puma's eco friendly sneakers   and now it seems that Adidas  gets the knack of it too! Now that many of the classic Adidas styles are back in vogue, the label has chosen to re-release them in its Originals range. But going back hasn't stopped the company looking forward, as the retro items are being made with environmentally conscious materials.

The Adidas D-Nizza trainer jacket is produced in conjunction with the WWF and is supporting the WWF's One Planet Living - an initiative to help us live within the natural resources of the world. It's made purely from natural materials and sold in recycled packaging, but keeps all the authentic vintage/70s detailing. The sneakers are made from materials like hemp, bamboo, canvas-jute, recycled leather and rubber. Aside from these very pleasant looking products, their response to the Play Fair campaign gives us yet another reason to start shopping.

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